Designing Fingerprinting Systems
In online applications customer journey identification and conversion tracking are essential to grow any business. The customer journey starts with a customer reaching the landing page and browsing / engaging with the content before the customer makes a purchase/logs in. It is important to tie this anonymous behaviour with the existing customer behaviour to Personalize content like recommend products that are useful to the customer. Understand if the landing page conversion to take an action like purchase are meaningful. Identify and filter out bots from customer behavioural data. Below is a simple and quick fingerprinting system design. ...